Increased Attendance
Strong year-over-year growth
Increased Sponsor ROI
New and expanded partnerships
Increased Engagement
For families through tailored programming
100%
Event tech modernization with integrated mobile experience
About ADDS
The Alberta Digestive Disease Summit (ADDS) is the Alberta Society of Gastroenterology’s flagship regional medical education conference.
Industry
Healthcare
Location
Kananaskis, Alberta
Service Provided
Event Design & Execution
Background
The Alberta Digestive Disease Summit (ADDS) is the flagship regional medical education conference of the Alberta Society of Gastroenterology. The event brings together specialists, allied health professionals, and their families for accredited education, networking, and community-building. After several strong years, the Society sought to refresh the conference to keep pace with modern expectations, strengthen sponsor partnerships, and reinvigorate member engagement.
Challenge
ADDS began experiencing stagnating attendance and declining engagement. Outdated technology created friction for busy medical professionals, while programming struggled to balance accredited education with networking, sponsor activation, and family-friendly experiences. At the same time, the conference had to remain compliant with evolving medical education regulations while competing with other professional development opportunities.
Focus Groups
Tradeshows
AGMs
Conferences
Awards
Focus Groups
Tradeshows
AGMs
Conferences
Awards
Focus Groups
Tradeshows
AGMs
Conferences
Awards
Focus Groups
Tradeshows
AGMs
Conferences
Awards
Solutions
- Conducted a market scan to select a streamlined registration platform with integrated mobile and web experiences.
- Reduced registration friction and introduced real-time reporting dashboards to inform programming decisions.
- Redesigned the Friday social into a local tasting event featuring regional brewers, farmers, and entertainers.
- Introduced interactive family-friendly elements, including roving magicians, caricature artists, photo booths, and on-site childcare.
- Elevated the Awards Gala by creating a parallel children’s program with games, movie screenings, and themed dinners.
- Developed customized sponsorship packages aligned with compliance guidelines.
- Bundled sponsorships with broader society initiatives to maximize partner ROI and attract new industry stakeholders.
Technology Modernization
- Conducted a market scan to select a streamlined registration platform with integrated mobile and web experiences.
- Reduced registration friction and introduced real-time reporting dashboards to inform programming decisions.
Reimagined Attendee & Family Experience
- Redesigned the Friday social into a local tasting event featuring regional brewers, farmers, and entertainers.
- Introduced interactive family-friendly elements, including roving magicians, caricature artists, photo booths, and on-site childcare.
- Elevated the Awards Gala by creating a parallel children’s program with games, movie screenings, and themed dinners.
Sponsor Engagement & Revenue Growth
- Developed customized sponsorship packages aligned with compliance guidelines.
- Bundled sponsorships with broader society initiatives to maximize partner ROI and attract new industry stakeholders.
Results
With BUKSA as their strategic event management partner, ADDS was successfully re-energized:
- Significant attendance growth following years of stagnation.
- Increased family participation and higher attendee engagement scores.
- Secured expanded sponsor investment through customized partnership models.
- Exceeded revenue targets while enhancing educational value and member satisfaction.
- Strengthened the event’s position as the premier regional medical education gathering for gastroenterology professionals and their families.
“A big congratulations! The conference was well executed, Great Topics, Great Speakers, No technical issues. The meeting flow was seamless!”
— Norah De Jesus,
Biosimilars & Branded Division,
Viatris Inc.
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