BUKSA + Alberta Society of Gastroenterology
Modernizing operations, strengthening governance, and expanding impact.
With BUKSA, the ASG realized it's potential and became operationally sound.
SEE SOLUTIONS
319%
Increase in revenue growth: $80K → $335K (2015–2023)
50%
Increase in annual conference registration
2X
Doubled overall membership numbers by including new categories for nurses and trainees
65
Members that were provided educational funding in just three years, representing an investment of just over $32,000
About ASG
The Alberta Society of Gastroenterology (ASG) is a professional association representing gastroenterologists and related health professionals in Alberta.
Industry
Healthcare
Location
Canada
Service Provided
Association Management
Background
Run for many years by a small group of busy physicians, the ASG sought to modernize its operations, strengthen its governance, and expand its impact. ASG’s leadership recognized the need for a sustainable model that could support growth, drive member engagement, and secure its role as a leading voice in digestive health.
Challenge
Before partnering with BUKSA, ASG was managed by a small group of busy physicians with limited operational infrastructure. The organization faced:
- Inconsistent governance and limited administrative systems
- Stagnant member engagement and a narrow membership base
- Modest event attendance and limited multidisciplinary collaboration
- Underdeveloped digital presence and outdated communication strategies
- Minimal sponsorship revenue and lack of diversified funding streams
"This has been a wonderful organization to be a part of. As a speaker and participant, I really appreciate the level of organization and attention to detail BUSKA has provided."
— Dr. Melanie Berry,
Physican
Focus Groups
Tradeshows
AGMs
Conferences
Awards
Focus Groups
Tradeshows
AGMs
Conferences
Awards
Focus Groups
Tradeshows
AGMs
Conferences
Awards
Focus Groups
Tradeshows
AGMs
Conferences
Awards
Solutions
Designed a sponsorship and fundraising model that increased annual revenue from $80K to $335K over eight years (a 319% increase).
Enhanced the flagship annual event with multidisciplinary programming and family-friendly elements, growing registration by 50%.
- Launched an integrated website and membership platform, streamlining content delivery, event registration, and communication.
- Supported the rollout of a targeted digital marketing strategy to boost engagement.
- Updated bylaws and introduced clear governance structures.
- Facilitated an annual strategic planning process to align leadership and strengthen advocacy with regional, provincial, and national partners.
- Expanded membership to include associate members such as nurses and fellows, doubling total membership.
- Launched an educational webinar series and bursary program, supporting over 65 members since 2023.
Revenue Growth & Financial Strategy
Designed a sponsorship and fundraising model that increased annual revenue from $80K to $335K over eight years (a 319% increase).
Expansion & Engagement
Enhanced the flagship annual event with multidisciplinary programming and family-friendly elements, growing registration by 50%.
Digital Transformation
- Launched an integrated website and membership platform, streamlining content delivery, event registration, and communication.
- Supported the rollout of a targeted digital marketing strategy to boost engagement.
Governance & Advocacy
- Updated bylaws and introduced clear governance structures.
- Facilitated an annual strategic planning process to align leadership and strengthen advocacy with regional, provincial, and national partners.
Membership Diversification & Education
- Expanded membership to include associate members such as nurses and fellows, doubling total membership.
- Launched an educational webinar series and bursary program, supporting over 65 members since 2023.
Results
With BUKSA as its strategic partner, ASG evolved into a resilient, growing, and digitally forward association:
- Substantial revenue growth and diversified funding streams
- Increased attendance and multidisciplinary engagement at annual events
- Stronger governance and leadership alignment
- Expanded membership base and enhanced educational offerings
- Elevated influence across Alberta’s gastroenterology community
“BUKSA has been an absolute wonderful association manager to work with. There is attention to detail that we, as a physician organization, just do not have the knack or time to deal with. Thankfully they have helped in navigating us through the wonderful world of conference planning, association bylaws and meeting agendas. Thanks for all your hard work!”
— Dr. Tarun Misra,
Past-President,
Alberta Society of Gastroenterology (ASG)
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