BUKSA + IPAC CANADA
Delivering a Seamless Hybrid Conference
With BUKSA, IPAC Canada boosted sponsor renewals and engagement, grew attendance across ticket types, all while staying on budget.
SEE SOLUTIONS
917
Attendees across in-person & virtual formats.
19%
Increase in registration numbers for in-person and virtual conference delegates.
35%
Increase in sponsorship revenue.
47%
Increase in sponsoring organizations.
30+
Sessions, keynotes, panels, & workshops.
3
Days of programming, networking, & exhibitions.
10+ Years
IPAC Canada has engaged BUKSA's services.
About IPAC
Infection Prevention and Control (IPAC) Canada is a national, multidisciplinary association dedicated to promoting best practices in infection prevention and control across healthcare and community settings.
Industry
Healthcare
Location
Canada
Service Provided
Event Design & Execution
Background
Our national healthcare client IPAC, needed to evolve their annual conference format to meet rising expectations for hybrid events. The 2024 conference attracted nearly 900 attendees across three days of keynote presentations, concurrent sessions, panel discussions, workshops, networking events, and an exhibition showcase.
BUKSA was engaged to provide comprehensive event management, including attendee registration, hybrid technology solutions, social event planning, sponsor activation, local tourism integration, and overall project coordination.
Challenge
As attendee needs shifted, IPAC faced the challenge of modernizing its format without sacrificing quality. Key requirements included:
- Designing a hybrid program that delivered equal value for in-person and virtual audiences
- Integrating technology to support content delivery, networking, and real-time engagement
- Driving sponsor visibility and ROI beyond traditional booth activations
- Managing complex logistics for nearly 900 delegates across education, exhibition, and social programming
- Staying on-budget while delivering a premium experience
“We have come to depend on the expertise of the BUKSA team. The value of their services is evident in their detailed project management, professional communication with presenters and exhibitors, and their constant communication.”
— Gerry Hansen,
Executive Director,
IPAC Canada
Focus Groups
Tradeshows
AGMs
Conferences
Awards
Focus Groups
Tradeshows
AGMs
Conferences
Awards
Focus Groups
Tradeshows
AGMs
Conferences
Awards
Focus Groups
Tradeshows
AGMs
Conferences
Awards
Solutions
- A single attendee management system (AMS) streamlined registration through post-event follow-up, simplified logistics, and provided actionable reporting.
- The AMS was also the platform that acted as host to the on-demand virtual content for flexible access while ensuring in-person delegates enjoyed interactive programming.
- Connected both audiences through robust platform integration.
- Introduced gamification features to drive booth visits, session attendance, and exhibitor engagement.
- Designed evening receptions and curated social events to maximize sponsor exposure.
- Delivered offsite tourism-focused experiences, showcasing local attractions while creating authentic networking opportunities.
Behind-the-scenes experiences highlighted regional culture, enriching the attendee experience and strengthening venue partnerships.
- Provided real-time tech support and on-site coordination to ensure smooth session transitions.
- Freed the client’s scientific and leadership teams to focus on content and member engagement.
Unified Registration & Reporting
- A single attendee management system (AMS) streamlined registration through post-event follow-up, simplified logistics, and provided actionable reporting.
- The AMS was also the platform that acted as host to the on-demand virtual content for flexible access while ensuring in-person delegates enjoyed interactive programming.
Hybrid Technology & Gamification
- Connected both audiences through robust platform integration.
- Introduced gamification features to drive booth visits, session attendance, and exhibitor engagement.
Sponsor Activation & Networking
- Designed evening receptions and curated social events to maximize sponsor exposure.
- Delivered offsite tourism-focused experiences, showcasing local attractions while creating authentic networking opportunities.
Tourism Partnerships
Behind-the-scenes experiences highlighted regional culture, enriching the attendee experience and strengthening venue partnerships.
Operational Exellence
- Provided real-time tech support and on-site coordination to ensure smooth session transitions.
- Freed the client’s scientific and leadership teams to focus on content and member engagement.
Results
With BUKSA as planning partner, the conference exceeded attendance goals, strengthened sponsor relationships, and attracted new exhibitors for future events.
The hybrid event delivered record-setting outcomes for IPAC Canada:
- 917 attendees engaged across both formats (a 19% increase from 2024).
- Registration targets exceeded while staying on budget.
- 35% increase in sponsorship revenue and strong exhibitor renewals.
- Attracted new exhibitors for future years.
- Strong attendee satisfaction from both virtual and in-person audiences.
- Client renewed immediately following the event.
- Glowing referrals from attendees reinforced the event’s success.
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30-Minute Consultation
We will learn more about your goals, needs, challenges and opportunities, to help you gain greater clarity and identify what services you need.